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10 декабря 2023
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Последний слайд: вопросы, 2 общих и 3 специальных ( по теме ) вопроса
Slide 1:Topic: Introduction - Exploring New International Markets
[Background image: Global maps and trade routes]
Slide 2:
Topic: Market Research - Laying the Foundation
[Background image: Per
son analyzing market data]
Before jumping into a new market, it is crucial to conduct comprehensive market research. By systematically collecting and analyzing data, we gain valuable insights into consumer behavior, market trends, and cultural nuances. For example, did you know that Berkshire Hathaway, an American company, invests about 30% of its capital internationally? This substantial global exposure contributes to their diversified success.
Slide 3:Topic: Partnering with Local Businesses
[Background image: Handshake symbolizing collaboration]
Collaborating with local businesses can act as a gateway to new markets. Local partners possess invaluable market knowledge, established networks, and invaluable cultural connections. For instance, in Japan, 88% of foreign investors coordinate their projects with Japanese companies, enabling them to navigate cultural intricacies and regulatory hurdles efficiently. Leveraging such partnerships nurtures trust and facilitates smoother market entry.
Slide 4:
Topic: Ecommerce and Digital Strategies
[Background image: Smartphone and e-shopping app]
In today's digital era, leveraging e-commerce and digital strategies can significantly propel international market penetration. With over 4.2 billion active internet users worldwide, companies can reach new customers all over the globe. By utilizing online advertising, search engine optimization, and localization techniques, we can effectively tailor our digital presence to resonate with target markets. Astonishingly, more than 8 out of 10 online users perform web activity in languages other than English.
Slide 5:Topic: Product Adaptation and Localization
[Background image: Product with interchangeable components]
In order to satisfy diversified customer preferences, adapting our products and localizing strategies is paramount. By modifying our offerings to suit local cultures, languages, tastes, and values, businesses can gain a competitive edge. Nike's use of diverse ambassadors such as Michael Jordan and Ronaldinho in different regions successfully localized their brand. Resultantly, in 2020, Nike reached $19.4 billion in revenue in Greater China alone.
Slide 6:Topic: Go-to-Market Strategies
[Background image: Plan, Strategy]
When developing go-to-market strategies for a new international market, various factors should be considered, including distribution channels, pricing, promotion, and logistics. For instance, statistical evidence suggests that Viking Technologies consolidated their customer acquisition costs in Brazil by offering a free installment plan, unlocking an untapped market segment that boosted their sales by 30%.
Slide 7:
Topic: Conclusion - The World is Your Market
[Background image: Group of diverse people]
In conclusion, expanding into new international markets can be a game-changer for businesses seeking growth. By conducting thorough market research, building local partnerships, embracing digital strategies, adapting products, and implementing smart go-to-market approaches, businesses unlock the potential of global success. Embrace the challenge, sprinkle innovation with cultural understanding, and remember, the world is your market!
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Автор24
Автор24
20 дней
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11 декабря 2023
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2023-12-14 22:24
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