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10 октября 2016
The movie (“The greatest movie ever sold”) анализ
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WHAT ARE YOU ASKED TO DO
The movie (“The greatest movie ever sold”) is about products, product placement and how the
movie industry influences consumers. The movie offers insights on how companies sometimes use
different media, such as the movie, to present products to customers. The perspective of
the movie
is original and unusual.
While watching the movie, pay attention to the following concepts that will help you answer to the
questions:
1. What is the main idea of the movie?
2. What is meant in the movie by brand collateral?
2a. How is this related to the Positioning Strategy concept?
3. What are the drivers for some companies to commit on the project/movie?
3a. Why other companies decide not to commit on the project?
4. What is the idea of “artistic compromise”?
5. In the movie the SAN PAOLO case is mentioned. What is important about that case? Why is
it mentioned?
6. What does the concept of “FACTION” refer to?
7. What research techniques are mentioned in the movie? How are they illustrated? How are
they used?
8. What about advertising in the school? What is your opinion about it?
9. What are the features of neuromarketing? How is it used in the movie?
10. What is the activity of channel 1? What is your opinion about it?
11. What is Trump’s opinion on brand endorsement?
12. Why the motto “fear, craving, sex” is mentioned?
13. According to the movie, is advertising equal to manipulation? What is your opinion about it?
14. How does the movie relate to the marketing topics covered in class so far
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Автор24
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11 октября 2016
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The movie (“The greatest movie ever sold”) анализ .docx
2018-01-14 23:14
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Мой любимый автор! Спасибо еще раз за все качественно проделанные работы! Я очень и очень рада сотрудничеству с Вами!
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