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23 ноября 2016
Case Analysis. Well-written report.
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Case.
"Coburn Tool Corporation, an American manufacturer of large and small machine tools and parts, gears, valves, and bearing, was a major supplier to industries and companies world-wide. Because of the rise of the U.S. dollar on exchange markets and serio
us financial crises in many the countries in which Coburn did business, sales, particularly to Latin America, began to decline.
A major market for Coburn's products had until recently been Brazil. For instance, in 1980 sales to that country's industries were $640 but by 1983 sales had declined to just $183,000.
This serious problem seemed to have little solution because of Brazil's chronic credit problems and lack of foreign exchange.
In the fall of 1984, however, a unique proposition was received at Coburn's head office near Cleveland Ohio, from a Brazilian commodities broker, Companhia Internacional de Comercio, S.A. (CIC). CIC's offer was essentially this in exchange for US 400,000 in assorted gears, Coburn would receive the equivalent in Brazilian shoes, which it could in the American market.
The advantages of the countertrade proposal cluster around three subjects: market access, foreign exchange, and pricing. The seller is able to sell the product at full price and can convert the inventory to an account receivable. The cash-tight buyer that lacks hard currency is able to use any cash received for other operating purposes.
Case Analysis.
Develop the following ideas.
1. The lack of foreign exchange is causing problems for Third Worl countries. The solution to the problem is often countertrade. (countertrade/barter (the exchange of goods for goods; a recent phenomenon in international trade, chronic shortage of foreign exchange in developing countries, the lack of understanding how desperate many developing countries, the lack of understanding how desperate many developing countries are; a worldwide phenomenon; to be concentrated between Western manufacturing countries and developing countries; to send highly specialized items - cars, computers, cameras; a middleman representing a developing country).
2. Coburn Tool Corporation has to decide whether to take the risk of a barter deal. Overseas Sales Manager's, John McEnroe's, first reaction - finding the proposal ludicrous - changes on further consideration. (to be worthwhile to accept something; requires a double coincidence of wants, in order to increase sales; risks involved on both sides; to find d itself with merchandise it cannot sell; to find a way to sell something; to ensure a return on the sale).
A well-written report contain the following elements:
• Executive summary. This is a concisely written statement, less than one page, placed at the front of the report It briefly summarizes the major points of the case and your solution. It should describe the major issue proposed solution, and the logic supporting the solution.
• Problem statement. Present the central issue(s) or major problem(s) in the case here. Do not rehash the facts of the case; assume that anyone reading the report is familiar with the case.
• Alternatives. Discuss all relevant alternatives. Briefly present the major arguments for and against each alternative. Be sure assumptions and the impact of constraints on each alternative.
• Conclusion. Present the analysis and the logic that led you to select a particular solution. Also discuss the reasons you rejected the other alternatives.
• Implementation. Outline a plan of action that will lead to effective implementation of the decision so that the reader can see not only why you chose a particular alternative but how it will work
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Автор24
Автор24
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24 ноября 2016
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Case Analysis. Well-written report..docx
2017-05-25 21:55
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