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Перевод статьи, название: Business brief 3 The world of selling can be a tough place to work
- 3 страниц
- 2021 год
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The world of selling can be a tough place to work. Though the rise of e-commerce has changed retail sales, the fact remains that at all levels, from street markets up to billion-dollar business-to-government (B2G) deals, most sales are still negotiated the old-fashioned way: by people talking to one another.
Работать в сфере продаж может быть тяжело. Несмотря на то, что рост электронной торговли поменял сущность розничной торговли, факт остается фактом: на всех уровнях, начиная с уличных рынков и заканчивая оцениваемой в миллиард долларов системой рыночных отношений между бизнесом и государством (B2G), большинство продаж по-прежнему осуществляется традиционным способом: люди общаются друг с другом.
The world of selling can be a tough place to work. Though the rise of e-commerce has changed retail sales, the fact remains that at all levels, from street markets up to billion-dollar business-to-government (B2G) deals, most sales are still negotiated the old-fashioned way: by people talking to one another.
A company may produce a fantastic product or offer outstanding service, but without a successful sales team, the business will fail. But selling a product or a service goes beyond getting customers to part with their money. Everyone in business needs to do some selling: selling your own ideas to your co-workers; convincing potential business partners that you can deal with problems that may arise; keeping your team on side during hard times. Mastering the art of selling requires confidence, product knowledge, an ability to take rejection, and excellent negotiation skills.
Selling a product or services takes many forms. Cold calling is phoning or visiting someone you haven't had contact with before to convince them to buy something or do something. Telesales is cold calling using the telephone. Business-to-business(B2B) sales, for example distributors selling to retailers, tends to be relationship-based. The buyer and seller are doing business together rather than the seller trying to fill the buyer's emotional need for something. In B2G selling, which is highly formal, companies bid for government contracts.
E-commerce, mentioned earlier, is the increasing area of sales over the Internet. However, e-commerce courses in business schools are no longer oversubscribed and no longer preaching that 'everything has changed'. Companies look more at how e-commerce can be used in conjunction with other methods of selling: in retailing this means clicks and mortar, combining traditional retail outlets with online operations, rather than pure e-tailing. Some old-economy companies, like the UK supermarket company Tesco, have made a success of e-commerce by combining it with their existing operations, rather than investing in a whole new expensive infrastructure. Webvan, a pure online groceries company in the US, fell down on the hurdles of logistics: warehousing and delivery.
Перевод данной статьи "Business brief 3 The world of selling can be a tough place to work" был выполнен квалифицированным и дипломированным переводчиком в 2021 году.
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