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Презентация на английском языке
- 18 страниц
- 2016 год
- 174 просмотра
- 1 покупка
Гарантия сервиса Автор24
Уникальность не ниже 50%
Фрагменты работ
Communication Management
The public relations role that calls for developing communications objectives that are consistent with an organization’s overall objectives. As two-way communicators, public relations practitioners interact directly with key publics, relaying the resulting information (with recommendations) to other members of the management team.
Women make up 63 percent of public relations “specialists,” according to Bureau of Labor Statistics data, and 59 percent of all PR managers.
These numbers are even more surprising given that the other side of the media coin, journalism, is roughly evenly split. Men are slightly more likely to be reporters, and women to be editors, but overall, the news world is 51 percent female.
Public relations management has become a profession that requires a high level of education and training.
In the modern business environment, public relations form an integral part of the marketing strategy of many business organisations
Public relations affects almost everyone who has contact with other human beings. All of us, in one way or another practise public relations daily.
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