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Маркетинг туристической организации на английском языке
- 30 страниц
- 2018 год
- 46 просмотров
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Гарантия сервиса Автор24
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Фрагменты работ
Tourism is one of the leading and most developing sectors of the economy and for rapid rates it is recognized as an economic phenomenon of the century. Its rapid development is facilitated by the expansion of political, economic, scientific and cultural ties between states and peoples of the world. Mass tourism development allows millions of people to expand their horizons, get acquainted with the sights, culture, traditions of a particular country.
Possession of PR-technologies becomes a professionally important quality of a specialist engaged in business, since public relations is a set of communications, involving multiple activities to improve the relationship between the firm and the public, as well as those who enter into business contact with it both internally, and beyond.
Оглавление
INTRODUCTION 1
CHAPTER 1. ENVIRONMENT 2
CHAPTER 2. PRODUCT STRATEGY 6
CHAPTER 3. THE PRICING STRATEGY 10
CHAPTER 4. DISTRIBUTION STRATEGY 21
Tourism is one of the leading and most developing sectors of the economy and for rapid rates it is recognized as an economic phenomenon of the century. Its rapid development is facilitated by the expansion of political, economic, scientific and cultural ties between states and peoples of the world. Mass tourism development allows millions of people to expand their horizons, get acquainted with the sights, culture, traditions of a particular country.
Possession of PR-technologies becomes a professionally important quality of a specialist engaged in business, since public relations is a set of communications, involving multiple activities to improve the relationship between the firm and the public, as well as those who enter into business contact with it both internally, and beyond.
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