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Business plan_Interactive product promotion
- 12 страниц
- 2014 год
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Фрагменты работ
Experts are positive about the state and prospects of development of the Russian market of system integration, predicting his rapid growth due to the introduction of new technologies.
Technology LLC - one of the leaders of the Russian market of information display systems. The main activities of the company: system integration, supply and sale of projection and audio-visual equipment, the creation of complex design and rental solutions - from design to full implementation of "turnkey".
The company actively cooperates with educational institutions of the Russian Federation, supplying modern equipment company SMARTTechnologiesInc. and integrated solutions based on it in schools and organizing regular training workshops for teachers.
The growth of the global education market and the implementation of the priority national project "Education" in Russia helped to enhance the public sector and thus helped in the development of the domestic market of audiovisual devices. In this case, the centralized procurement of equipment and public funding of educational institutions led to a significant increase in demand for services and solutions integrators.
The basic idea - marketing of software and software-technical equipment for educational institutions of the product with new features that meet the latest requirements of teachers.
1. 2015Q1- Selling products on the Russian market through Technology LLC. The company is one of the leading system integrators in the Russian market of equipment of educational institutions and provides 40% of the market of interactive whiteboards in Russia. Also, this company has established channels of direct sales and developed dealer network...
Risk Management
The main weaknesses of the project:
The high cost of software licenses. Knowledge of English of the software engineers is not enough to be good (mostly know only professional vocabulary) that compared to some competing companies is a significant drawback.
Threats:
1. Changing consumer demands...
Бизнес-план по продвижению изобретенного интерактивного оборудования для сферы образования в России и зарубежом. БП включает описание проекта, цели, сравнение с конкурентами и т.п., финансовый план, план по рискам, поэтапное планирование реализации проекта и др.
LIST OF REFERENCES
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