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Вариант 2
Задание 1. Выберите правильный вариант. (20 баллов)
1. Nowadays marketing philosophy is …………… .
a) consumer-oriented b) seller-oriented c) market-oriented
2. Marketing is what you do when your product is not ……………… .
a) valuable b) bad c) good
3. The marketing mix is a(n) tool used in marketing.
a) ineffective b) business c) industrial
4. The 4Ps include product, price, ………………., promotion .
a) field b) spot c) place
5. Marketing puts the customer ……………….. of the organization.
a) in the middle b) at the centre c) at the end
6. Market research provides significant information to identify and analyze ………………… .
a) the market share b) the competition c) the company
7. Companies are always looking for ………………………. opportunities.
a) market b) necessary c) marketing
8. The aim of the market leader is to ……………... .
a) get the position b) remain the leader c) to leave the market
9. Marketing covers planning ……………………. of goods.
a) choice b) selection c) assortment
10. A company’s marketing strategies depend on ……………….
a) market share b) market size c) position in the market
Задание 2. Вставьте вместо пропусков подходящее по смыслу слово или словосочетание. (20 баллов)
market share, customer, innovation, marketing research, coordinating, opportunities, market followers, marketing mix, target market, marketing activities
1. Once a target market has been identified, a company has to decide what goods or services to offer.
2. Marketing is a system of running all the business activities of a company in respect of opportunities supply and demand for the goods produced.
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Вариант 2
Задание 1. Выберите правильный вариант. (20 баллов)
1. Nowadays marketing philosophy is …………… .
a) consumer-oriented b) seller-oriented c) market-oriented
2. Marketing is what you do when your product is not ……………… .
a) valuable b) bad c) good
3. The marketing mix is a(n) tool used in marketing.
a) ineffective b) business c) industrial
4. The 4Ps include product, price, ………………., promotion .
a) field b) spot c) place
5. Marketing puts the customer ……………….. of the organization.
a) in the middle b) at the centre c) at the end
6. Market research provides significant information to identify and analyze ………………… .
a) the market share b) the competition c) the company
7. Companies are always looking for ………………………. opportunities.
a) market b) necessary c) marketing
8. The aim of the market leader is to ……………... .
a) get the position b) remain the leader c) to leave the market
9. Marketing covers planning ……………………. of goods.
a) choice b) selection c) assortment
10. A company’s marketing strategies depend on ……………….
a) market share b) market size c) position in the market
Задание 2. Вставьте вместо пропусков подходящее по смыслу слово или словосочетание. (20 баллов)
market share, customer, innovation, marketing research, coordinating, opportunities, market followers, marketing mix, target market, marketing activities
1. Once a target market has been identified, a company has to decide what goods or services to offer.
2. Marketing is a system of running all the business activities of a company in respect of opportunities supply and demand for the goods produced.
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