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Вариант 5 Задание 1. Прочитайте текст. Перепишите и письменно переведите 3, 4 и 5 абзацы текста. FIVE REASONS TO START YOUR BUSINESS DURING AN ECON
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Вариант 5
Задание 1. Прочитайте текст. Перепишите и письменно переведите 3, 4 и 5 абзацы текста.
FIVE REASONS TO START YOUR BUSINESS
DURING AN ECONOMIC CRISIS
An economic crisis is always a terrible time for both a country and the people living in it. Unemployment, inflation, reduction of staff, shutdowns of companies make both investors and consumers feel uncertain about spending money on products or services. While some people suffer from every economic crisis, the others make the best out of their new or existing business.
How are these few making the most of the economic crisis? What do they know that the others don’t? If you’re still in doubt whether or not to start a business during an economic crisis, below are the five reasons you should know.
1. Some things get cheaper. During an economic crisis, businesses sell off most of their products at prices far lower than their original value, so they can have some cash to make ends meet. Great examples are e-commerce companies; they rollout heavy discount campaigns to acquire more customers, since they know that people want to spend far lesser in these times. Having a business, you can take advantage of the low priced sales, and buy important items for your business that you would otherwise have paid high sums for. This way, you cut costs while you achieve more.
2. There are lesser competitors. It’s difficult for many new businesses to startup during an economic crisis, because of the low access to funding at the time. Businesses that would have otherwise given your business a run for your money would have a hard time convincing investors and banks that their business model is recession-proof. Since you know there would be lesser startups during an economic downturn, you should work towards starting up a business that solves a real problem and also has some adequate funds to push it through the crisis.
3. People are looking for ways to save money. People want to spend little during an economic crisis. The fact that their purchasing power, income, and maybe even their jobs have been affected means they have no financial mood to part with cash on just anything. Knowing this, you could take advantage of the fact that you’re a new company with low expenses, to sell your products and services to these consumers at a very low price. Doing this will not just make them your customers, but would also retain their loyalty to your brand long after the economic crisis.
4. Lower interest rates on loans. During an economic crisis, the central bank begins to lower the interest rates on loans from banks. Local production, lesser importation, and more investments are important to get any country out of a recession, and one way to achieve this is by lowering the interest rates on bank loans. The lower the rates, the more businesses can loan, and the more investments can go into the country.
5. People are looking for innovations. In a recession, people are looking for businesses that can come up with creative ways to solve their problems at an even far lower cost than they currently pay for. Startups especially, are looking for innovative business solutions that don’t just make their business operations easier, but also generally lowers their overall expenditure.
When you build innovative solutions that solve consumer problems by making their lives a lot easier and saving them more money, you can grow a profitable business that would meet the crisis.
1. Некоторые товары становятся дешевле. Во время экономического кризиса компании продают большую часть своей продукции по ценам, значительно меньшим, чем их первоначальная стоимость, поэтому у них могут быть наличные деньги, чтобы свести концы с концами. Хорошие примеры – это компании, связанные с торговлей в интернете; они разворачивают большие кампании скидок, чтобы приобрести больше клиентов, поскольку они знают, что люди хотят потратить гораздо меньше в эти времена. Имея бизнес, вы можете воспользоваться дешевыми продажами и покупать важные товары для своего бизнеса, за которые в противном случае вы заплатили бы больше денег. Таким образом, вы сокращаете расходы, а получаете больше.
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