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Корпоративная культура в международной компании
- 12 страниц
- 2016 год
- 110 просмотров
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Introduction
Today no one would question the fact of the political, economic and cultural integration in the globalization process taking place in the modern world. Countries and peoples actively collaborate and cooperate in all spheres of life such as politics, economics or culture. This communication could be realized at different levels - from personal communications to international meetings with using the latest advances in information technology (TV bridges, computer networks, Internet).
The process of globalization naturally leads to the cooperative work in the international political, economic and professional organizations, participation in international forums and conferences, to the work in multinational companies and exchanging of experience in industrial and professional fields.
Corporate culture in international companies makes a corporation staff to absorb the rules and specific regulations inside the company including ethic professional norms and communicative interaction.
According to foreign publications devoted to the theory of organization many researchers perceive cultural differences as a sort of border to international communication and collaboration. Today in the leading international corporations is absolutely recognized the thought that in using cultural differences they become sources of additional features.
Corporate (or organizational) culture as a form of society's culture manifestation is created and operates according to the same laws as any other social culture but has its own specific. The concept of corporate culture is quite new for Russia but it is for a long time and actively studied abroad. Today Russia is a part of the global world and takes active participation in all spheres. So we should be able to control the processes in multinational companies especially the impact of national and corporate culture on human behavior and be able to apply their knowledge and skills to achieve the best the results of its activities.
The paper goal is to identify the key underlying characteristics of corporate culture in international corporations using the method of system analysis.
Summary
Abstract 2
Introduction 2
Chapter 1. Literature review 4
Chapter 2. Organizational culture as the proceeding base of corporate culture 5
Chapter 3. Cross-cultural communication as part of corporate culture 6
Conclusion 9
Appendix 10
1. Structure of cultural paradigm in corporate culture 10
2.Corporate culture elements 10
3.Methods of corporative culture foundation on different levels 11
References 12
Conclusion
The following results are received:
1. Foreign models and types of corporate culture are analyzed and need of creation of corporate culture model has been proved.
2. A set of elements of corporate culture are structured and also the basic principles, tasks and stages of formation of corporate culture of international organizations are defined.
3. The creation algorithm of various elements in the corporate relations is studied.
According to researching material we can offer the plan of measures on formation and improvement of corporate culture:
1. Development of the values system, the purposes and tasks for all participants of corporation;
2. Foundation of the system of search, service and "deduction" of clients of corporation;
3. Programs of interaction with local population, society, the state;
4. Updating of organizational and economic documentation according to the introduced recommendations;
5. Information support, training and the organization of execution of the accepted actions.
6. Ways of increase of efficiency of activity of corporation on the basis of improvement of corporate culture are analysed and the main methods of diagnostics of corporate culture are studied, namely: method of the system analysis, standard, comparative, constructive and critical methods, poll methods (questioning, interview), etc.
Summing up the results, it should be noted once again that the corporate culture is a thin tool in hands of the manager (head) by means of whom it is possible to lead corporation to success, to prosperity and stability, but at inept or inappropriate use opposite results are possible.
References
1.What is corporate culture ? Electronic resource – Access mode: http://www.wisegeek.org/what-is-corporate-culture.htm
2.Investopedia. Corporate culture definition. Electronic resource – Access mode: http://www.investopedia.com/terms/c/corporate-culture.asp
3. T.N Persikova, Cross-cultural communication and corporate culture. Electronic resource – Access mode: http://www.kstu.ru/ft/Persikova_mezkul_kom.pdf
4. Spivak V.A, Corporate culture. Electronic resource – Access mode: http://www.studmed.ru/spivak-va-korporativnaya-kultura_e428c441157.html
5. Susan E. Jackson, Understanding human resource management in the context of organizations and their environments. Electronic resource – Access mode: http://memberfiles.freewebs.com/84/90/65819084/documents/UnderstandingHRManagementintheContextofOrganizationsandthei.pdf
6.Spivak V.A. Organizational behavior and human resource management. Electronic resource – Access mode: http://www.rtsu.tj/ru/scientific-work/vestnik-rtsu/index.php?element=2555&clear_cache=Y
7. Solomanidin T.O. Organizational culture in tables, tests, schemes. Electronic resource – Access mode: http://journals.uspu.ru/i/inst/ped/ped10/ped10_8.pdf
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