все хорошо!
Информация о работе
Подробнее о работе
Контрольная работа Английский язык (4 семестр, 3 вариант) (МИР)
- 4 страниц
- 2019 год
- 2 просмотра
- 0 покупок
Гарантия сервиса Автор24
Уникальность не ниже 50%
Фрагменты работ
Задание:
Variant III
I. Read and translate the text.
PICKINGS
In the Guinness Book of Records, Richer Sounds warrants an entry for the highest sales per square foot of any retailer in the UK - 17,000 - for its store on London Bridge Walk in the City. Even taking an average across all 28 stores, Richer Sounds still clocks up 5,780 per square foot, ten times more than Marks and Spencer, six times the sales achieved by Sainsbury.
It is profitable too. Sales are up and its operating margin has soared from 3.4 per cent in 1989 to almost thirteen per sent today. Last year Richer Sounds made profits of more than 3 m on sales of almost 48 m.
Richer Sounds sells discounted hi-fi from tiny, basic shops with low overheads. Stock turnover is rapid and the company's smallness gives it flexibility to take advantage of deals offered by manufacturers on end-of-line or surplus equipment
While leading multiples stock mainly the mass market, volume selling midi systems which became popular in the early 1980s, Richer Sounds sells only hi-fi separates such as tuners and amplifiers. It buys either end-of-line ranges which manufacturers are hoping to off-load before the next, cosmetically different model arrives from Japan, or small orders of current models which, perhaps because of poor stock management, the manufacturer is prepared to sell at a reduced price. Marketing is a key weapon. Richer Sounds advertises regularly in national newspapers and in alternative magazines such as Private Eye and Viz. Every month it produces up to 350,000 copies of a brochure pushing the latest offers.
The shops are like walk-in warehouses. Outside, "bargain bins" tout special offers including audio cassettes for 59p. Inside, compact disc players, tuners and speakers from leading names such as Sony, Akai and Marantz are stocked from floor to ceiling.
Good service is another priority. At Richer Sounds staff are trained not to be pushy. They all attend two training seminars a year at Richer's country house in Yorkshire, where more attention is paid to following the correct administrative procedures.
First-time hi-fi buyers get a call to check that they have plugged in the equipment correctly. Customers receipts include a free phone number they can dial if they have a problem. Richer's own name and office number are supplied too.
The emphasis is on fun. If it's raining, customers are given a free umbrella. In summer they get a Chilly Willy (a type of ice lolly). Other seasonal gifts include mince pies at Christmas and hot-cross buns at Easter. "We don't take ourselves seriously, but we do take our customers seriously".
П. Find the English equivalents of the following in the text:
гарантировать, розничный торговец, прибыльный, повышаться, оборот, преимущество, рекламировать, товарный склад, кассовый чек, поставлять.
III. Find synonyms to the following words:
store rise
achieve provide
surplus scope
range warehouse
manufacturer assertive
reduce reach
priority precedence
pushy additional
suppiy producer
soar decrease
IV. Are the following statements true or false?
1) Richer Sounds is a privately-owned retail chain.
2) Richer Sounds has more outlets than most UK retailers.
3) Richer Sounds is cheaper than other hi-fi retailers because it buys equipment from manufacturers at special prices.
4) Manufacturers like doing business with Richer Sounds because it has a large number of stores.
5) Richer Sounds buys advertising space at a low price.
6) At Richer Sounds, staff install equipment for their customers.
7) Customer receipts include a phone number, Richer's name and office number.
V. Answer the following questions:
1) Why is Richer Sounds in the Guinness Book?
2) What does Richer Sounds sell?
3) Why is this business profitable?
4) How does Richer Sounds advertise its business?
5) What are the shops like?
6) What information do customers receipts include?
7) Why are customers given gifts?
VI Match the following definitions with the words from the text:
1) someone who sells things to customers for their own use and not for selling
to anyone else;
2) an amount by which one thing is greater than the other;
3) To rise rapidly or to a very
high level.
4) money spent regularly to keep business running;
5) the amount of business done in a particular period, measured in money;
6) additional to what is needed or used;
7) a written statement that one has received money or goods.
VII Compete the following sentences using your own ideas:
1) If you took traveller's cheques ...
2) If I had more experience ...
3) They would be rather offended ...
4) if you took more exercise...
5) if I had known you were busy...
6) They would have been upset if...
7) If I had some money on me...
8) A lot of people would be out of work...
9) If I knew his number...
10) If Jim hadn't lent me the money...
VlII. Open the brackets and put the verbs in the correct form:
1) When I stayed at the hotel I always (give) the same room.
2) The date for her weeding (fix).
3) He came to tell me that the work (do).
4) I wandered down the corridor trying doors that (lock).
5) Two men badly (injure) in the accident.
6) The event (describe) in detail in his book.
7) My car (park) some distance from the front door of the house.
8) Sometimes mistakes (make). It's inevitable.
9) It's a serious problem. I don't know how it can (solve).
10) I can't find my hat Somebody must (take) it by mistake.
IX. Study Fiona Scott's Curriculum Vitae carefully to sec how she has presented the information about herself- Where do you think each of the following headings should be placed?
References, Activities, Personal Details, Education, Skills, Professional Experience
X. Prepare your own Curriculum Vitae
Variant III
I. Read and translate the text.
Выгода
В Книгу рекордов Гиннеса компания Ричер Саундз вошла за самые высокие продажи на квадратный фут среди любого ретейлера в Великобритании - 17 000 продаж - в магазине на Лондон Бридж Вок в Сити. Даже взяв среднее число продаж среди 28 магазинов, Ричер ....
II. Find the English equivalents of the following in the text:
Гарантировать - To warrant,
III. Find synonyms to the following words:
store - warehouse
IV. Are the following statements true or false?
1) Richer Sounds is a privately-owned retail chain. True
V. Answer the following questions:
1) Richer Sounds is in the Guinness Book because it has the highest sales per square foot of any
VI. Match the following definitions with the words from the text:
1) someone who sells things to customers for their own use and not for selling to anyone else. Retailer
VII. Complete the following sentences using your own ideas:
1) If you took traveller's cheques you will get discount at many places.
VIII. Open the brackets and put the verbs in the correct form:
1) When I stayed at the hotel I always was given the same room.
IX. Study Fiona Scott's Curriculum Vitae carefully to see how she has presented the information about herself. Where do you think each of the following headings should be placed?
1. Personal details
4 семестр, вариант 3
Работа Для института МИР (Международный Институт Рынка г.Самара) по предмету
"Английский язык" для студентов Международного института рынка, обучающихся по специальностям «Менеджмент организации», «Финансы и кредит», «Экономика и управление на предприятии», «Маркетинг», «Прикладная информатика в экономике».
Английский язык. Методические указания для студентов факультета заочного обучения /Составители М.Г. Загаринская, Н.Н.Кузнецова, Н.В. Седова, О.В.Яковенко - Самара: МИР, 2008. - 36 с.
Форма заказа новой работы
Не подошла эта работа?
Закажи новую работу, сделанную по твоим требованиям
