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Контрольная работа Английский язык (4 семестр, 5 вариант) (МИР)
- 4 страниц
- 2019 год
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Задание:
Variant V
I. PROVEN ENVIRONMENTAL COMMITMENT HELPS CREATE
COMMITTED CUSTOMERS
Patagonia takes pains to explain its products' earth-friendliness and show customers ihe big picture. For example, in the mid-1990s, Patagonia began using organically-grown cotton exclusively. In addition to highlighting the organic merchandise in catalogs, essays explained why organically-produced products are environmentally
preferable.
Patagonia's advertising and company literature aim to educate. Instead of a catalog packed only with sales information, Patagonia's catalog is more like National Geographic. Demonstrations in Patagonia's retail stores engage customers with interactive displays of the earth's process. Annual reports, pamphlets and other company literature explain new ideas in environmentalism.
Patagonia was one of the first companies to discuss sustainability in paid media. Patagonia realizes that customers sometimes doubt corporate environmental claims. To avoid consumer backlash, Patagonia publishes the results of its internal environmental assessment.
This report reviews all office, production and merchandising activities and uncovers opportunities to cut waste and reduce energy. Readers can see how Patagonia tries to conduct business in a socially responsible manner, from choosing long-lasting efficient light bulbs to providing on-site child care for employees' children. An annual Earth Tax Report invites customers to apply for grants for local projects. Participants are quick to apply and inform the company about environmental successes. With powerful communication, meaningful corporate environmental progress and avenues for consumer activism, it is no wonder that even skeptics become 'Patagonics'.
II. Find the English equivalents of the following in the text.
товары, предпочтительный, реклама, устойчивость, открывать, вести дело, ответственный, служащий, обращаться, участник.
III. a) Find in the text synonyms to:
to start, large, for instance, to understand, fast;
b) Find in the text antonyms to:
out-of-date, external, off-site, short-lived, inefficient.
IV. Are the following statements true or false?
1) The company uses conventional cotton.
2) PatagoTdoesn-t explain its products' earth-rnendlmess.
3) Patagonia began using organically-grown cotton ш the mid-1980s.
4) Explaining the benefits of organic cotton in catalogs was a strategic move.
5) PaLonia's advertising and company literature aim to entertain.
6) Patagonia's catalog is like National Geographic.
7) Pamphlets explain new ideas in marketing.
V. Answer the following questions:
1) Did Patagonia begin using organically-grown cotton exclusively?
2) In what ways does Patagonia make efforts to explain its products' 'earth-
friendliness'?
3) What is the overall objective of Patagonia's environmental education policy?
4) What kind of information can customers find in company literature?
5) How does Patagonia engage customers in its retail stores?
6) What does Patagonia's report review?
7) What makes skeptics become 'Patagonics'?
VI. Match the following definitions with the words from the text:
1) someone who buys goods or services from a shop, company etc;
2) a complete list of things that you can look at, buy or use;
3) concerning or affecting the air, land or water on Earth;
4) to tell someone about something in a way that is clear or easy to understand;
5) a strong negative reaction by a number of people against recent events, especially against political or social developments;
6) happening once a year;
1) someone who buys and uses products and services.
VII Open the brackets and put the verbs in the correct form:
1) If people ... fuse) bicycles to get round, they would be fitter.
2) If animals ... (not/keep) m cages, they feel happier.
3) Don't worry if I (be) late tonight.
4) If people recycled more paper, logging companies ... (cut down) fewer trees.
5) If our streets ... (be) cleaner, our cities would be nicer places to live in.
6) If I had had a car, I... (use) it to get to work.
7) If you ... (wear) suncream, you won't burn.
8) If we ... (continue) to hunt endangered species, they will all die.
9) If people ... (eat) more fruit, they would be healthier.
10) I wish I... (know) more people.
VIII a) Rewrite these sentences in the Passive:
1) They are holding a festival next month.
2) The company will offer guided tours.
3) They must fix the lock on that door.
4) Somebody stole a famous painting from the gallery yesterday.
5) Did Sam design that leaflet?
b) Rewrite these sentences in the Active:
1) Some money will be given to charity by Elaine.
2) The room has been decorated by Bill.
3) The fence will be repaired by my brothers tomorrow.
4) The Eiffel Tower is admired for its unusual design.
5) That note wasn't written by Dave.
IX. Study Fiona Scott's Curriculum Vitae carefully to see how she has presented the information about herself. Where do you think each of the following headings should be placed?
References, Activities, Personal Details, Education, Skills, Professional Experience
X. Prepare your own Curriculum Vitae.
I. Read and translate the text.
ДОКАЗАННО ЗАБОТА ОБ ЭКОЛОГИИ ПОМОГАЕТ ПОЛУЧИТЬ ПЕРЕДАННЫХ КЛИЕНТОВ
Патагония очень старается донести, что их продукция экологична и показать клиентам всю картину. Например, в середине 1990-ых, Патагония начала использовать
II. Find the English equivalents of the following in the text.
Товары - products,
III.
a) Find in the text synonyms to:
to start - begin
b) Kind in the text antonyms to:
out-of-date - new,
IV. Are the following statements true or false?
1) The company uses conventional cotton. F
V. Answer the following questions:
1) Did Patagonia begin using organically-grown cotton exclusively?
VI. Match the following definitions with the word from the text:
1) someone who buys goods or services from a shop, company etc – customer,
VII. Open the brackets and put the verbs in the correct form:
I) If people used bicycles to get round, they would be fitter.
VIII.
a) Rewrite these sentences in the Passive:
1) They are holding a festival next month.
Festival is held next month.
b) Rewrite these sentences in the Active:
1) Some money will be given to charity by Elaine.
IX. Study Fiona Scott's Curriculum Vitae carefully to see how she has presented (he information about herself. Where do you think each of the following headings should be placed?
References, Activities. Personal Details, Education. Skills, Professional Experience
1. Personal details
X.
1. Personal Details
Sergey Ivanov
129 Aurora Street, flat 53
4 семестр, вариант 5
Работа Для института МИР (Международный Институт Рынка г.Самара) по предмету
"Английский язык" для студентов Международного института рынка, обучающихся по специальностям «Менеджмент организации», «Финансы и кредит», «Экономика и управление на предприятии», «Маркетинг», «Прикладная информатика в экономике».
Английский язык. Методические указания для студентов факультета заочного обучения /Составители М.Г. Загаринская, Н.Н.Кузнецова, Н.В. Седова, О.В.Яковенко - Самара: МИР, 2008. - 36 с.
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