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Контрольная работа Английский язык (2 сем, 5 вар) (МИР)
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- 2019 год
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Задание:
I. Read the text and translate it:
Some hints on negotiating
Preparation
Planning Make sure you prepare properly. The less you prepare, the more you will be at a disadvantage and the less you will be to achieve a satisfactory outcome.
Research try to find out as much as you can about your opposite number and his or her business.
Objectives Try to take long-term view and decide on a range of objectives so that you can be more flexible and offer more alternatives during the negotiation itself. Remember you are looking for a win-win situation of benefit to both parties.
Limits Decide what your sticking points must be and why. Knowing your negotiating limits and their reasons will help you negotiate more confidently and comfortably.
Strategy Plan your negotiating strategy carefully, taking into consideration the personality and position of your opposite number, as well as your own strengths and weaknesses.
Techniques
Rapport Try to establish a good rapport with your opposite number from the moment you first meet, whether or not you already know each other. Some general “social talk” is a good ice-breaker and bridge-builder in this respect.
Parameters Confirm the subject/purpose of your negotiation early on and try to establish areas of common ground and areas of likely conflict before you move on to the bargaining/trading stage.
Listen! Listening attentively at every stage of your negotiation will help to avoid misunderstanding and create spirit of cooperation.
Attitude Be constructive not destructive – treat your opposite number with respect, sensitivity and tact, and try to avoid an atmosphere of conflict.
Approach Keep your objectives in mind – and try to keep a clear head. This will help you to concentrate on your key points. Try to resist the temptation to introduce new arguments all the time. Use the minimum number of reasons to persuade your opposite number, coming back to them as often as necessary.
Flexibility Be prepared to consider a range of alternatives and try to make creative suggestions for resolving any problems. Be prepared to make concessions and to compromise, if necessary, to avoid deadlocks – but don’t be pushed beyond your sticking point.
Agreement When you have reached agreement, close the deal firmly and clearly. Confirm exactly what you have agreed – and any aspects/matters that need further action.
Confirmation Write a follow-up letter to confirm in writing the points agreed during your negotiation and clarify any outstanding matters.
II. Give the English equivalents of the following:
совет, успешный исход, противоположная сторона, цель, выгода, принять во внимание, достичь взаимопонимания, стадия торговой сделки, удержаться от соблазна, идти на уступки, избежать тупиковой ситуации.
III. Answer the following questions:
1. Why is it necessary to plan properly?
2. Why should a negotiator decide on a range of objectives?
3. How can you establish a good rapport with your opposite number?
4. How can you avoid misunderstanding?
5. Why should a negotiator be flexible?
IV. Read the text and translate it:
THE HISTORY OF NISSAN IN THE UK
Nissan established a small trading company in 1969. It imported cars from Japan and sold them in the UK. The company only had 0.2% of the market in 1970 but it grew fast. By 1974 it was the UK’s leading car importer.
When the UK became a major export market, Nissan decided to build an assembly plant. After a long search it found a suitable site in Tyne and Wear. Cars began rolling off the production line in 1986.
At first, the plant had to limit production because of the JAMA import restriction agreement. But by 1988 UK companies supplied the majority of components and Nissan achieved the target of 60% local content. The plant was able to increase production.
In 1991 Nissan set up a new distribution company and it started operations in January 1992 with a network of 150 dealers. By the end of the year there were 267. Nissan launched the Micra (March) in 1993 and it won the European Car of the Year Award. It was the first Japanese-badged car ever to win.
V. Correct the sentences:
1. Nissan imported cars from Japan and sold them in Europe.
2. By 1974 it was the leading car exporter.
3. In 1986 Nissan decided to build an assembly plant.
4. Nissan set up a trading company in 1991.
5. Nissan launched a new car but it wasn’t a success.
VI. Grammar:
Open the brackets:
1. You (understand) what the lecturer is saying? ~ No, I (not understand) him at all.
2. Why you (smoke) a cigar, Mrs Pitt? You (not smoke) cigars as a rule.
3. While the guests (dance) thieves (break) into the house and (steal) a lot of fur coats.
4. I (find) this ring as I (dig) in the garden.
5. I can’t go out because I (not finish my work).
6. He (break) his leg in a skiing accident last year.
7. You (be ) ready in five minutes?
Put the following into the passive voice:
8. They rang the church bells as a flood warning.
9. They make these artificial flowers of silk.
10. We will not admit children under sixteen.
VII. Describe the following organization:
EXECUTIVE MANAGEMENT
Выполнение работы:
1.
Советы по подготовке к переговорам
Планирование. Удостоверьтесь, что Вы осуществляете подготовку должным образом. Чем меньше Вы готовитесь, тем в более невыгодном положении Вы будете находиться и достигнете меньших удовлетворительных результатов.
Исследование. Попытайтесь узнать как можно больше о вашем оппоненте и его или её бизнесе.
2.
Совет – hint
успешный исход – satisfactory outcome
3.
1. It is necessary to plan properly because it will give more advantages and will help to achieve a satisfactory outcome.
4.
ИСТОРИЯ НИССАНА В ВЕЛИКОБРИТАНИИ
В 1969 Ниссан основал небольшую торговую компанию. Она импортировала автомобили из Японии и продавало их в Великобритании.
5.
1. Nissan exported cars from Japan and sold them in Europe.
6.
1. Do you understand what the lecturer is saying? ~ No, I don’t understand him at all.
7.
1. The church bell was rung because of flood warning.
8.
The structure of company includes executive management and 6 divisions.
The head of executive management is Mr. Richard Baldwin, President and Chief
9.
I work as a manager of the Samara Region Business Association. It has about 170 members, which includes retailers and infrastructure businesses (banks, travel
2 семестр, вариант 5
Работа Для института МИР (Международный Институт Рынка г.Самара) по предмету
"Английский язык" для студентов Международного института рынка, обучающихся по специальностям «Менеджмент организации», «Финансы и кредит», «Экономика и управление на предприятии», «Маркетинг», «Прикладная информатика в экономике».
Английский язык. Часть 1. Методические указания для студентов 1 курса факультета заочного обучения /Составители М.Г. Загаринская, Н.Н.Кузнецова, Н.В. Седова, О.В.Яковенко - Самара: МИР, 2008. - 36 с.
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