Хорошо.
Информация о работе
Подробнее о работе
Adidas targeted the Chinese interior by Patti Waldmeir
- 3 страниц
- 2020 год
- 4 просмотра
- 1 покупка
Гарантия сервиса Автор24
Уникальность не ниже 50%
Фрагменты работ
Пример перевода первого абзаца:
1) Adidas, Europe’s biggest sports-goods maker, will open 2,500 stores and expand its sales network to 1,400 Chinese cities, in an effort to regain market share lost to foreign and domestic competitors in one of the world’s most rapidly growing retail markets.
1) Компания Adidas, крупнейший в Европе производитель спортивных товаров, откроет около 2500 магазинов и расширит свою область продаж в Китае до 1400 городов для того, чтобы вернуть себе потерянную из-за иностранных и местных конкурентов долю на одном из самых быстрорастущих розничных рынков в мире.
Adidas, Europe’s biggest sports-goods maker, will open 2,500 stores and expand its sales network to 1,400 Chinese cities, in an effort to regain market share lost to foreign and domestic competitors in one of the world’s most rapidly growing retail markets.
The German company is one of many consumer-goods multinationals that have recently decided to shift their focus from near-saturated cities like Shanghai and Beijing to target smaller cities and less wealthy consumers, where they believe growth potential is higher for foreign brands.
Adidas plans to reach far into the Chinese interior to open the new stores. Initially, this will be in urban areas with as few as 500,000 people and then, by 2015, in cities with a population of just over 50,000, company officials said in Shanghai on Tuesday.
“We will be in much smaller cities by 2015,” said Christophe Bezu, Adidas managing director for Greater China. At present, the company has 5,600 stores in 550 cities.
The product mix in smaller cities will be chosen so that the entry price for consumers would be 15 per cent less than in Adidas’ existing shops in larger cities, he added. The company would be targeting consumers with an average disposable income of Rmb5,000 ($753) a month.
Herbert Hainer, Adidas Chief Executive, predicted that the strategy would allow the German group to regain the number-two market position that it recently lost to Li Ning, the Chinese sportswear manufacturer.
Li Ning, named after the Olympic gymnast who lit the flame at the opening ceremony of the 2008 Beijing Olympics, recently announced plans to take its brand upmarket to compete more directly with foreign brands like Adidas and the market leader, Nike.
Li Ning’s move up to second position could prove a key moment. Retail analysts see it as one of the first signs in the retail field that Chinese products can rebrand themselves as not just cheap but desirable.
Li Ning has strong sales and distribution networks in the lower-tier cities that Adidas hopes to penetrate.
Mr Hainer dismissed Adidas’s recent problems in China as temporary, related to overstocking in the run-up to the Olympics. Mr Hainer predicted double-digit sales growth in China over the next five years.
Перевод данной статьи выполнен квалифицированным переводчиком.
Статья была оценена в 2020 году на оценку "отлично".
Форма заказа новой работы
Не подошла эта работа?
Закажи новую работу, сделанную по твоим требованиям
