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Перевод статьи, название: Business brief 4 Resistance to new ideas is well known
- 3 страниц
- 2021 год
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Пример перевода первых двух предложений:
Resistance to new ideas is well known. In organisations, the best way of killing an idea may well be to take it to a meeting.
Хорошо известно, что новые идеи часто встречают сопротивление. Лучший способ погубить идею в организации может заключаться в непосредственном оглашении ее на собрании.
Business brief 4
Resistance to new ideas is well known. In organisations, the best way of killing an idea may well be to take it to a meeting. The very things that make companies successful in one area may prevent them from developing success in new activities. Early work on personal computers at Xerox was dismissed by its senior manager because they considered that the company's bussines was copying, not computing. Company leaders talk about corporate venturing and intrapreneurship, where employees are encouraged to develop entrepreneurial activities within the organisation. Companies may try to set up structures in such a way that they do not stifle new ideas. They may put groups of talanted people together in skunk works to work on innovations - development of the PC at IBM is the most famous example. Skunk works are outside the usual company structures and are less likely to be hampered by bureaucracy, in-fighting and so on.
When innovators go to large companies with new designs for their products, they face similar problems. The inventor of the small-wheeled Moulton bicycle could not persuade Raleigh to produce it, so he set up his own company. But a single innovative breakthrough is not enough. There has to be continuous Improvement and market response. The current winners in bicycle innovation are producers of mountain bikes, who have taken the original bicycle design and eliminated its irritations, revolutionising an old concept by providing relative comfort, easy gear changes, a 'fun' ride and so on.
The initial idea for a car will be turned into a series of prototypes and tested. In software development, the final 'prototype' is the beta version, which is beta-tested. Pharmaceuticals go through a series of tries. Even the most brilliant entrepreneurs will not have the resources to go it alone in industries like these, as the investment and experience required are enormous. Cars, software and pharmaceuticals are examples of industries dominated by giants. The 'rules of the game' are well established. and newcomers are rare, unless they can find a small niche unexploited by the giants. There may be more opportunity for innovation where the rules of the game are not yet established. This may involve selling and delivering existing products in new ways: think, for example, of selling books and airline tickets on the Internet.
One thing is certain: business will continue to benefit from the creativity of individuals and organisations who can develop great ideas and bring them to market.
Перевод данной статьи "Business brief 4 Resistance to new ideas is well known" был выполнен квалифицированным и дипломированным переводчиком в 2021 году.
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