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Перевод статьи, название: Stirring up the tea market
- 2 страниц
- 2021 год
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Гарантия сервиса Автор24
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Хайг Симонян
Конкуренция на рынке горячих напитков достигла пика в среду. Именно в этот день бывший руководитель компании Nestle запустил новую систему приготовления чая для того, чтобы конкурировать с недавно выпущенной системой группы швейцарских продовольственных товаров.
By Haig Simonian
Competition in the hot drinks market reached boiling point on Wednesday, as a former Nestle executive launched a new tea-making system to compete with the Swiss food group's own recently launched product. The move followed legal action, as Nestle this week won a court battle to ban a rival product in its highly profitable Nespresso business.
Eric Favre, previously Nespresso's chief executive, and who is now an independent businessman, launched Tpresso, a new tea-making system which he said he wanted to make "the Nespresso of tea". The first machines, to be assembled in China from European components, will go on sale in China in April, with other Asian markets next year, and Europe possibly following.
The new system, to be sold in China for Rmb 5,000 ($756), followed Nestle's launch last year of Special T, a tea-making system to designed to do for tea what Nespresso has done for coffee. Machines for Nestle's Special T system, launched initially in France, cost €129 ($168), with a 10-capsule pack costing €3.50.
Over on the coffee front, a commercial court in the Swiss city of St Gallen gave Nestle an important legal victory on Monday when it won its case against discount retailer Denner. Denner had been selling Nespresso-compatible coffee capsules for about half the Nestle price. Last June Nestle showed its willingness to defend Nespresso, which it says is protected by 1,700 patents. It took legal action against the US company Sara Lee, when it launched its L'Or Espresso machine.
Перевод данной статьи под названием "Stirring up the tea market" был выполнен квалифицированным и дипломированным переводчиком в 2021 году.
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