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Перевод статьи, название: Television Advertising
- 2 страниц
- 2021 год
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Гарантия сервиса Автор24
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Реклама на телевидении обладает рядом преимуществ для государственных рекламодателей, но при этом она имеет высокую стоимость. Тридцать секунд рекламы во время трансляции Суперкубка, не включая производственные затраты на рекламу, могут стоить около 4 миллионов долларов.
Television offers many advantages to national advertisers, but it’s expensive. Thirty seconds of advertising during the Super Bowl telecast can cost $4 million. That’s not including the production costs of the ads. How many bottles of beer or automobiles must a company sell to pay for such commercials? A lot, but few media besides television allow advertisers to reach so many people with such impact, although not all ads are equally effective. Were you disappointed with some of the TV ads during the last Super Bowl? Of course, advertisers can book cheaper airtime on other TV shows. For example, 30 seconds on America’s Funniest Home Videos costs just over $63,000 or on CSI just over $113,000.
Despite what you may read about the growth of alternative promotional tools, TV advertising is still a dominant medium; sometimes that means local (spot) TV. There are even TV ads within TV ads. Did you see, for example, the ad for TaylorMade inside a BMW ad? Of course, TV is helped by the fact that many people tweet about what they have seen on TV, making Twitter a “force multiplier” for TV. DVRs enable consumers to skip the ads on TV. This may make TV less attractive to advertisers unless commercials get so much better that people want to watch them. Program delivery systems, such as video on demand, make it even more difficult for TV advertisers to catch consumers’ eyes. Thus marketers are demanding better and more accurate measurements of the effectiveness of TV advertising, and many are switching to social media as a result. After all, more than half of U.S. consumers now have smartphones.
Перевод данной статьи под названием "Television Advertising" был выполнен квалифицированным и дипломированным переводчиком в 2021 году.
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