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Перевод статьи, название: The search for new sport fans
- 2 страниц
- 2021 год
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Гарантия сервиса Автор24
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Роджер Блиц и Роуз Джейкобс
Национальная баскетбольная ассоциация (НБА) представила свой продукт в Лондоне, еще раз выставив игру на зарубежном рынке в попытке расширить продажи за пределами своей родины в Северной Америке. НБА настаивала на том, чтобы игра в США была похожа на товарищеский матч команды Лейкерс из Лос Анджелеса против команды Тимбервулвз из штата Миннесота, прошедший в прошлом месяце.
By Roger Blitz and Rose Jacobs
The National Basketball Association (NBA) has brought its product to London, once more pitching the game to an overseas market in an attempt to expand its product beyond its North American homeland. The NBA had insisted that the LA Lakers-Minnesota Timberwolves friendly last month would feel just like a US-based NBA game.
American football is also in the fourth year of its own export drive. On Sunday, the San Francisco 49ers take on the Denver Broncos at Wimble stadium in London in the latest annual attempt to sell the National Football League to a new audience. Sports operators face competition from other sports for revenues as well as other leisure interests and must find new markets if they wish to grow. Consumption can be measured both by the numbers participating in the sport and those watching it.
The NFL and NBA are not the only sports trying to find new markets. Bernie Ecclestonc, the Formula One motor racing chief, has dropped some venues and created new ones in Singapore, Bahrain, Malaysia and, most recently, South Korea. Football, the most popular of sports, still has the Indian and Chinese markets to penetrate. Expansion in these markets is left to individual clubs to see what new fan bases they can reach.
Sports that enter new markets must bite into the leisure time and income of people already participating in or watching the traditional main sports of their countries. As David Stern of the NBA puts it: “We just want one in 10 people to bounce the ball rather than kick it.” However, he concedes “the growth is different market by market”.
Перевод данной статьи под названием "The search for new sport fans" был выполнен квалифицированным и дипломированным переводчиком в 2021 году.
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