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Fundamentals of logistics (Основы логистики)
- 35 страниц
- 2016 год
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The scope and influence of logistics has evolved in the late 1940s. In the 1950s, and 60s, military was the only organization which used logistics. The scope of logistics has been extended beyond the army, as it has been recognized as one of the important tools for developing competitiveness. Competitive advantage means the company has the ability to differentiate itself, in the customer’s eyes, and also is operating at a lower cost and greater profit.
Logistics facilitates in getting products and services as and when they are needed and desired to the customer. It also helps in economic transactions, serving as a major enabler of growth of trade and commerce in an economy.
Logistics has come to be recognized as a distinct function with the rise of mass production systems. Production and distribution were earlier viewed as a sequential chain of extremely specialized activities. The role of logistics is to ensure availability of all the required materials before every step in this chain. Obviously inventory of raw materials, semi-finished and finished goods is a must across this chain to ensure its smooth functioning.
The concept of logistics has its base upon the systems approach. There is a single chain, with flow of materials starting from the supplier, then to the plant and finally to the end customer, and also these activities are done sequentially in order to achieve customer satisfaction at low cost. For this to be successful there has to be co-ordination in the activities of the department.
Customers are the focus of any activity. The primary reason behind this being that ultimately every product, service or idea finally needs to cater to the customer’s requirements.
According to Lalonde Bernard J, “Customer service as a complex of activities involving all areas of the business which combine to delver and invoice the companies product in a fashion that is perceived as satisfactory by the customer and which advances the companies objective”. Customer service, as a concept has many aspects to it. Logistics management has a major role in enhancing the customer satisfaction and also retention and thus creating a lifetime customer value.
Потребители находятся в центре внимания любой деятельности. Основная причина этого состоит в том, что, в конечном счете, каждый продукт, услуга или идея должны соответствовать требованиям заказчика. По словам Бернарда Лалонде, «обслуживание покупателей - комплекс мероприятий, включая все области бизнеса, которые сочетают в себе доставку продукции и выставление счета за нее в такой форме, которая удовлетворяет заказчика и продвигает компанию к достижению цели». Как понятие, «обслуживание покупателей» имеет много аспектов. Логистический менеджмент играет важную роль в повышении удовлетворенности покупателей, а также в сохранении их ценности жизни.
Работа состоит из двух частей: оригинальный текст на английском языке и его перевод. Москва, декабрь 2016 г., оценка "отлично". 99% на антиплагиате
Словарь/Vocabulary……………………………………………………3
Список использованных ресурсов……………………………………4
Часть 1. Оригинальный текст на английском языке
Fundamentals of logistics.….…………………………….……….…… 5
1 LOGISTICS ROLE IN THE ECONOMY .……….…………………5-9
2 LOGISTICS AND CUSTOMER SERVICE……………………….9-13
3 PROCUREMENT AND OUTSOURCING .…………………….13-17
4 INVENTORY ROLE & IMPORTANCE OF INVENTORY………17-18
Часть 2 Перевод на русский язык
Основы логистики……………………………………………………..19
1 РОЛЬ ЛОГИСТИКИ В ЭКОНОМИКЕ………...............................19-24
2 ЛОГИСТИКА И ОБСЛУЖИВАНИЕ КЛИЕНТОВ….…………..24-29
3 ЗАКУПКИ И АУТСОРСИНГ……………………………………..29-33
4 ТОВАРНЫЕ ЗАПАСЫ: РОЛЬ И ЗНАЧЕНИЕ…………………….33-35
Словарь/Vocabulary
customer покупатель/потребитель/клиент
customer service обслуживание покупателей
products and services товары и услуги
economic transactions экономические сделки
flow of materials поток материалов
supplier поставщик
distribution распределение
logistics network логистическая сеть
inventory производство
procurement закупка
warehousing складирование
1. CII INSTITUTE OF LOGISTICS. Fundamentals of logistics. http://www.ciilogistics.com
2. Bowersox and Closs, Logistical Management, the Integrated Supply Chain Process, Tata McGraw Hill, New York, 2000.
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