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The impact of various electric cars’ characteristics on consumers willingness to pay
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- 2016 год
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Of all the oil consumed in the U.S., 70 percent is used for transportation. This serious figure makes people think about other possible way of consuming services and goods on the transport market. One of the recent and most promising decisions is an electronic car, which is still expensive but tends to become better and better.
The given paper looks at the impact of various electric cars’ characteristics on consumers’ willingness to pay.
To achieve the goal, the following objectives were put:
1) To define the concept of willingness to pay, electronic cars;
2) To look at the current electronic car market;
3) To analyse the impact of various electric cars’ characteristics on consumers willingness to pay.
Introduction 2
Impact of Various Electric Cars’ Characteristics on WTP 3
Conclusion 11
References 12
WTP or willingness to pay is vital for sales management, strategy formulation, demand assessment, product design, and, most remarkably, pricing decisions. It can be concluded that WTP is affected by a number of socio-economic, attitudinal and behavioral factors.
An electric car is a vehicle propelled by an electric motor, powered by rechargeable battery packs, rather than a gasoline engine; it is more commonly created by converting a gasoline-powered car and consists of electric motor, a controller and a rechargeable battery.
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