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Перевод статьи, название: Innovation brings growth
- 3 страниц
- 2021 год
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Гарантия сервиса Автор24
Уникальность не ниже 50%
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Пример перевода первого предложения:
Procter & Gamble, крупнейшая в мире компания по производству потребительских товаров, является мировым лидером в области инноваций потребительских продуктов
By Jonathan Birchall
Procter &Gamble;, the world's largest consumer goods company, is a global industry leader in new consumer product innovation. According to data from IRI, the market research firm, it produced five of the top 10 US non-food product launches last year. Its goal is to add another 1bn customers to the estimated 4bn it already reaches. Bob McDonald, its chief executive, says that the road to more innovation should increasingly include other people's good ideas. "We need bigger innovations that create more value." Mr McDonald told this year's annual awards event for companies and research centres that work with P&G: "We want you to come to us with your big ideas first."
External co-operation has delivered a stream of successful "big idea" products. Last year, IRI's list included Tide Total Care, a premium version of its Tide detergent. This product was number two by sales on IRI's top 10 list of non-food products. It was developed with external research from Sweden's University of Lund and from two small chemical companies.
P&G's list of partners includes other large corporations, such as food groups ConAgra and General Mills, and rivals, including Clorox. P&G is developing a joint venture with Clorox to produce Glad brand plastic bags. lts most unexpected government research partner may be the Los Alamos National Lab, the US defence technology research centre Los Alamos initially helped P&G to produce one of the chemicals used in babies' nappies, using data analysis systems developed for weapons technology.
One of the programme's early success stories was its Olay Regenerist anti-ageing creams, which was built around a chemical process developed by Sederma, a French company. "As a small company, we had little chance of getting in there until P&G changed its policy,” says Karl Lintner, who headed Sederma at the time.
Перевод данной статьи "Innovation brings growth" был выполнен квалифицированным и дипломированным переводчиком в 2021 году.
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