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Перевод статьи, название: Open your mind to the idea of innovation
- 2 страниц
- 2021 год
- 1 просмотр
- 1 покупка
Гарантия сервиса Автор24
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Пример перевода первого абзаца:
Стефан Стерн
Три самых опасных слова в управлении? «Изобретено не здесь». Как отметил Генри Чесбро, исполнительный директор Центра открытых инноваций в Калифорнийском университете в Беркли, группы старшего руководства могут не обратить внимания на важные нововведения, поскольку новые способы ведения бизнеса тяжело вписываются в то, каким образом дела ведутся на данный момент.
by Stefan Stern
The three most dangerous words in management? “Not invented here”. As Henry Chesbrough, executive director of the Center for Open Innovation at the University of California, Berkeley, has pointed out, senior management teams can fail to spot important innovations because the new ways of doing business don’t easily fit in with the way they are doing things now.
Researching the performance of Xerox, the copier and printer company, Prof Chesbrough found that, out of 35 projects that had been rejected as part of a review process, 10 had gone on to become highly successful business. Indeed, the combined value of these 10 new projects was twice that of Xerox itself. He calls these rejections “false negatives”: the innovations had looked bad, but it was because senior managers didn’t recognise their benefits.
Prof Chesbrough was one of the speakers at last week’s Financial Times innovation conference in London. The conference also heard from Brian Dunn, chief executive of Best Buy, the electrical goods retail. He told a story of how his company had in the past 20 years brought in new ways of doing things again and again.
Whether it was ending commissions for sales staff, starting to sell on the Internet, or renewing the company‘s approach to customers, or expanding abroad: each time, Best Buy‘s leadership didn’t make the decisions easily. Each time, there were smart people at the top who resisted change, he said. Necessary innovations are hard to introduce when, as in Best Buy‘s case, the business seems to be doing fine.
Перевод данной статьи под названием "Open your mind to the idea of innovation" был выполнен квалифицированным и дипломированным переводчиком в 2021 году.
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