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Specifics of Event Tourism (Особенности событийного туризма)
- 14 страниц
- 2014 год
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INTRODUCTION
Tourism is an economic sector that offer a significant contribution to the economic growth of a country and to the labor market and produces occupation directly and indirectly through the supply of goods and the different services for tourist activities. Moreover, tourism produces benefits to region enrichment and environment by protecting, maintaining or creating national parks, reservations or other protected areas.
The newest and the most promising form of tourism is event tourism. According to Collins T. and Minnis R. “Event Tourism is a systematic planning, development, and marketing of festivals and special events as tourist attractions, image-makers, catalysts for infrastructure and economic growth, and animators of
built attraction” [Collins and Minnis, 2007]. Target market consists of those people who travel to attend events, or who can be motivated to attend events while away from home. Event tourism applies to all types of events including cultural celebrations, sport competition and various entertainment and educational events. Organization of event tourism differs from other types of tourism in a number of characteristics.
This work analysis the features of event tourism organization and current status of event tourism development in the world. The main goal of the paper is to find out the specifics of event management and tourism.
The first part of the work looks at the history of the origin and further development of event tourism. The second part is devoted to the types and classification of event tourism. The third part describes the specifics of event management and tourism.
OUTLINE
INTRODUCTION 3
1 Historical Background of Event Tourism 4
2 Event Tourism Classification 6
3 Event Tourism Management Technologies 9
CONCLUSION 13
LIST OF REFERENCES 14
CONCLUSION
The origins of event tourism as a topic of serious academic interest are comparatively recent. The subject is largely a postwar development which began especially to unfold in the 1970s, not least in response to a growing interest and recognition of the potential value of events to society, economy and culture. Event tourism is now a vibrant and dynamic field of study and research. Tourists throughout the world are visiting events ranging in scale from the Olympic Games to community festivals.
In 2004 D. Getz divided planned events into seven different categories and these categories can be found in almost every culture and community. Events can also be categorized according to their tourism appeal and significance.
As stated in the third chapter event tourism is at the nexus of tourism and event studies. This explains why organization of event tourism differs from other types of tourism. Firstly, the event planner should always consider all positive and negative impact of the event. The organization of event tourism takes time, effort, and good management and planning skills. Secondly, a key to successful event management is the ability to control and view event services from a single centralized point. Thirdly, it is necessary for event management to use newest technologies for increasing event attendance and decreasing event costs. So in other words, event tourism managers must take into account all the details of event planning and make a sedulous research on managing event from the tourism perspective.
As a general conclusion, I recommend to include in D. Getz classification of event tourism some recent trends in this area, such as space tourism, birth tourism (traveling to another country for giving birth), shopping tourism, culinary (or food) tourism, enotourism (tourism whose purpose is tasting, consumption or purchase of wine, often at or near the source) and ghost tourism (travel in search of something paranormal).
LIST OF REFERENCES
1. Collins T. and Minnis R. Perceived Community Impacts of Event Tourism: Case Study of the 2006 “Hot Wheels Event” hosted in Speed, Kansas. Docking Institute of Public Affairs Fort Hays State University Hays, Kansas, 2007
2. Getz D. Event Tourism: Definition, Evolution and Research. Tourism Management, 2007
3. Kovačič M. The role of convention bureaus in crisis. Kongress Magazine, No. 4 / 2011
4. Ritchie J.R.B. Assessing the impacts of hallmark events: Conceptual and research issues. Managing event operations, 2010
5. Skoultsos S.G. and Tsimitakis E.N. Event Tourism: Statements And Questions About Its Impacts On Rural Areas. Tourismos: an International Multidisciplinary Journal of Tourism, 2009
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