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Balmailn. Brand Target and strategy.
- 4 страниц
- 2016 год
- 39 просмотров
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Гарантия сервиса Автор24
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Фрагменты работ
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In order to analyse Balmailn brand strategy and target, it is necessary to look at the history of company development in the understanding of what the brand wants to be, what it wants to communicate in order to different from competitors, what are its values and lifestyle it promotes. Another point for starting with the past position and views is that the given brand is famous for it consistency with the previous strategy and style.
Thus, it should be concluded that Balmailn is respected because of its high standards, respect for brand traditions and compromise between quality and price. Since the first days of existence, the brand attracted famous persons and still does. Balmailn does not put men and women into fashion brackets, but leaves some space to experiment and stay fresh. The target audience is, therefore, well-being people at the age of 23-35 years, ready to take risks and stay themselves by combining classical and new trends.
References
1 Latour, A. (1958). Kings of Fashion. London.
2 Lynam, R. (1972). Paris Fashion: The Great Designers and Their Creations. London.
3 Maeder, E., et al. (1987). Hollywood and History: Costume Design in Film. New York.
4 Stegemeyer, A. (1996). Who's Who in Fashion. Third Edition, New York.
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